Swiss watchmaker Swatch divided the original idea of the company, that one that revolutionized the market of the clocks with his bold and original designs. An associate looked to develop the vehicle that, according to them, also would revolutionize the market of the motorcar.
The elected one was Volkswagen and the idea was to construct a small car, of only two squares, extremely agile, insurance, equipped good, of easy parking and capably of moving both in city and in highway. In our blog dedicated to the engine we tell you that it happened during the development of the same one.
- Smart; Germany.
- Founded in 1993 as MCC Smart. Mercedes and Swatch collaborate.
- Models: Fortwo, Forfour, Roadster, (electrical) ED.
After the denial of Volkswagen to take charge of the project, Swatch, it sold the idea to Mercedes and left that this one was developing the project. There was created of that time MCC SMART (Mike Compact Car Swatch Mercedes Art). After several prototypes, the Smart was presented officially in the Lounge of the Motorcar of Frankfurt of 1997. The welcome of the public was rather cold, in spite of it, Mercedes decided to go forward with the project.
The idea was really revolutionary, the small vehicle was measuring 2,5 meters long for 1,5 high one and of breadth, it was a two-seater cigar, his engine of 600 cc was overfed by a turbocharger and his sequential change of six relations was transmitting all the force of the engine to the rear axis. His structure monohull was constructed in aluminum and her there were joining the panels of fibre that were completing the bodywork. These panels had the virtue of being easily interchangeable, with what in a given moment it was possible to change the color of the vehicle by means of the exchange of the panels. 
The Smart was a pure marketing, not only in his concept of car as such, but in his way of selling it. Massive publicity, spectacular concessionaires in the shape of crystal tower where the cars posicionaban to different heights and it was allowed to the future clients to personalize his vehicle; combining colors and equipment across a computer program.
Nevertheless, the initial results of such a campaign were not the wished ones, the public saw the Smart as a too small and expensive car, and in the first months the sales were not reaching not for hint to what it was reckoning for Mercedes. It was clear that the career of the Smart was of fund, Mercedes insisted with the publicity and little by little the small vehicle was doing a place to itself, many companies elected it as a share-out vehicle for his originality and under consumption, in the end the Smart ended up by becoming fashionable.
Smart at present is profitable for Mercedes and new versions of the small small car prepare included an electricity company for themselves.
Related posts:
- The Best Smart of the Market
- Useful advices to sell an occasion Smart Forfour
- It obtains a Goatish Smart Fortwo on the market of seminew vehicles
No comments:
Post a Comment