Today in this blog dedicated to the engine we do a high place between so many cylinders, CV, engines, valves … and speak to you about something less technical. SEAT has recorded for this year the Colombian singing beauty Shakira to promote his new models. The agreement includes the esponsorización of the European tour of the star of pop.
The first result of this agreement will be an announcement that is provided with digital animation and that will be led by her along with the new SEAT models. The commercial, it has been rolled at the end of last year in Madrid and his final assembly has taken place in London, it is foreseen that begins to be expressed in March in the televisions with publicity.
The announcement is a trip to an animated and magic world, where the good of the life goes out to be re-shown thanks to the light that there express the lighthouses of the Seat Ibiza and Seat León Good Stuff. During the announcement we will be able to enjoy the rhythm and the voice of Shakira interpreting precisely his topic "Good Stuff" belonging to his new album “She Wolf“. The imaginary world is composed in turn by different thematic underworlds loaded with color and personages' full houses of fantasy.
Click here to view the embedded video.The Athletic department of marketing and communication of SEAT and the advertizing agency Internacional have been the managers of developing the creative idea and execution of the commercial, which shooting extended throughout two days. The postproduction of the same one ran to charge, during more than two months, of the prestigious British producer Superfad that was provided with the implication of the artist, who proved to be very interested in the different details of the creative process.
Shakira and SEAT already joined his ways in 2007, when the Spanish signature sponsored the European tour “Oral Fixion” that took the singer along the diverse European capitals with big success of criticism and publicly.
Image subject to license CC
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