History of SsangYong

Today we will cover, in our blog dedicated to the world of the engine, briefly the SsangYong history, manufacturer surcoreano of todoterrenos, that in the last years it has seen as his sales were growing thanks to the fact that his products every time possess more quality and improve finished.

• SsangYong; South Korea.
• Founded in 1954.
• Emblematic models: Musso, Istana, Korando …
• Models in production: Actyon, Rexton, Rodius, Kyron … …

The company was founded in 1954 after absorbing the company Hadongwahn Motor. His first creations were commercial vehicles as trucks and buses. In 1986, after the buy of the manufacturer of luxurious vehicles and jeeps under license Keohwa Motors, it is when it takes the name of SsangYong Motor Company.

SsangYong realizes a strong investment in research and development of motorcars and in 1988 gathers his fruits with the presentation of the Korando, the first SUV made entirely of Korea. Soon it is done by the British signature Panther of which the model Kallista copies. The SUV of the Korean mark emphasize for a good relation quality / price what opens new markets to them.

In 1992 it comes to a series of agreements with Mercedes Benz to form a strategic alliance and of cooperation in different areas. This alliance helped SsangYong to develop light commercial vehicles, diesel engines and luxurious cars. To he allowed to establish also new channels of distribution that helped to which his products, more and more sophisticated, were coming to the whole world.

In 1993 it appears on the market SsangYong Musso, an impactante todocamino with a very personal style and a few high services. One year later it inaugurates a new plant in Changwon that will allow him to make its own engines. In 1995 it changes the concept of the commercial vehicle known up to the date with the throwing of a modest but effective model called Istana.

At the end of the 90, the signature surcoreana interferes on the market of the vehicles of high scale with the manufacture of the model Chairman. Later and during the economic crisis that suffers the Asian continent, it joins Daewoo until the year 2000. Overcome the crisis, SsangYong, is restructured and throws new models improving: his quality, networks of distribution and service postsale. There appear models as the Rexton or the Rodius and the already existing ones receive new engines with more advanced technology.

At the end of 2004 the Chinese group Shanghai Automotivates Industry Corporation he bought 49 % of the actions of SsangYong.

Images: Musso, Actyon, Rexton, Ssangyong, SsangYongs

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