History of Chrysler

Today in our blog dedicated to the engine we speak about the one that was the biggest third company of the world of the motorcar, she, they were forming the group Chrysler companies as Jeep, Daimler or Dodge. Now and from May of this year it belongs to the Italian group Fiat.

• Chrysler; the United States.
• Founded in 1924.
• Emblematic models: B-70 Maxwell, Airflow, LeBaron, 300, Cordova, PT Cruiser.
• Models in production: Grand Voyager, 300C, Sebring.
• Future: 200C EV.

Chrysler Airflow of Hugo90

This prestigious American mark, he was born in 1924, in the foyer of a hotel. Walter P. Chrysler had managed to make a motorcar, the Chrysler 70, one denied to him the participation in the Lounge of the Motorcar of New York and as last resource decided to visit the businessmen that they were present at such an event to their own hotel accompanied by his flaming creation. The vehicle pleased and thanks to the received number of orders it could initiate his production in Maxwell's factory, company of which he was the director. With this infrastructure he could not attend to all the orders, so I choose to buy Dodge to his founders and begin to create an empire.

Chrysler 300 of Hugo90

Thus the group Chrysler was born in 1928, until beginning of the 80 his health was of iron, it was in this epoch when the problems began. A serious economic situation forced her to sell some of his European branches, like Talbot and Simca, and to ask the Government of the United States for help. There the figure of Lee Lecocca appeared, his management and an alliance with the Japanese giant Mitsubishi to make his vehicles of American territory saved the situation and Chrysler happened from seller to buyer, at that time it was done by Jeep and did not stop growing up to be placing very close to Ford and General Motors.

Chrysler Cordova of Hugo90

In the middle of the nineties it was a strong and healthy company directed by Bob Eaton, he agreed to join another giant of the motor-car industry, Daimler Benz, and in 1998 the merger was formalized, one of the most spectacular of last times. The merger did not end up by being a print for any of two companies and Chrysler chose to separate and go on to hands of group Cerberus who later would sell it to the Italian Group Fiat.

Chrysler 300C of Willvision

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Image of the Chrysler 300C

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Related posts:

1. Analysis Chrysler 200C EV
2. History of Dodge
3. History of Citroen